Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Social media statistics for Thailand in 2022. Fill out the form below to get started. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. data than referenced in the text. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. statistic alerts) please log in with your personal account. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. But, Clubhouse isn't the only game in town. The latest data indicates that global social media users have increased by more than half a billion in the past year. . The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . You've come to the right place! The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. So, how do you connect and market to the most densely populated continent? Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. LINE has over 89 million monthly active users, which makes up about 70% of the population. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Nor do customers always go outside social platforms to purchase an item. In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. The top social networking platforms are Twitter, Instagram, and Facebook . Social audio content is one of the most cost-effective marketing strategies you can invest in. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Please do not hesitate to contact me. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. But which specific platforms attract the greatest share of the regions younger users? Statista assumes no Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. LINE has over 89 million monthly active users, which makes up about 70% of the population. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. 1), WhatsApp (No. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. And Vietnamese social commerce shoppers are quite loyal. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. But its features extend beyond that: These are just some intriguing apps available and widely used across Asia. The most popular social media platforms. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. To learn more, visit www.moengage.com. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. 3), and WeChat (No. The Philippines, Singapore, and Vietnam also appear in the global top 15. Kakaotalk is next, with 80.1%. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. In Taiwan, social media is hugely popular among internet users. It is a messaging app, similar to WhatsApp. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. There's also one 'surprise' social network coming out of Vietnam. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. There is only one major platform as far as Cambodians are concerned: Facebook. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Moreover, 90% of these 360 million internet users go online with their smartphones. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. It is free to use, but users can purchase premium features and services. Access to this and all other statistics on 80,000 topics from, Show sources information New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. You've come to the right place! Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). Get ready to take your marketing to the next level! Interactive projections with 10k+ metrics on market trends, & consumer behavior. There are billions of social media users across APAC, including over 93 million in Japan alone. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. to incorporate the statistic into your presentation at any time. It's all about the "For You Page" feature. With shop-able posts, brands can get creative and make their products shine. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. MPA joins industry leaders to discuss decarbonisation strategies. After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. The ultimate list of Linkedin Statistics that you need to know in 2023. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Cambodia Are you interested in testing our business solutions? I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. Are you interested in testing our business solutions? Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! We also examine user trends among the major international platforms and those in China. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. . Learn more about how Statista can support your business. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. This text provides general information. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Social media is widely used throughout the APAC region. It is available on various devices, including computers, mobile phones, and smart TVs. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Well, once again, the data holds some surprises. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. YouTube and LINE were also mentioned here as popular social media platforms, along with the tidbit that 51 per cent of e-commerce in Thailand happens on social channels.. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. WeChat is the largest, with over 1.2 billion monthly active users. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Show publisher information G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. However, the number of people using social media is growing even faster. Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. New White Paper: Game Apps in Japan download for FREE >>. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. Social media has given brands more ways than ever to connect with customers. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Lets dig a bit deeper into the data to find out. Business owners often go where their customers are. Interested in growing your business with us? Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT And whats more, people in South-East Asia tend to spend even longer online each day than the global average. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. So, it's time for brands to jump on this trend and take advantage of it. Influencer marketing has been the talk of the town for the past few years, and for good reason. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. It will have 60% more users than Snapchat and twice as many as Twitter this year. Now you know where to reach your customers. To put these numbers in context, its worth highlighting that young adults in South-East Asia now spend 4 times as much time using the internet as they spend watching television and that includes time spent watching streaming platforms like Netflix. Please do not hesitate to contact me. The majority of these (445 million/99.5%) access social media via their mobile phones. In, StatCounter. Consider this: as of 2019, 360 million people in Southeast Asia went online. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. You need at least a Starter Account to use this feature. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Meanwhile, 36.6% use social platforms to fill their free time. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. There are various popular social media platforms in Asia. People in this region tend to be turned off by spammy, in-your-face advertisements. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Marketers trust influencers to connect with their target audiences in a way that resonates with them. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. The company . It requires dedication, planning, execution, and a genuine level of care. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Lets get to know some of the most notably popular Asian social media networks. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. Reliable data in simple displays for presentations and quick decision making. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. View all stats Browser These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors.
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